About A+ TeamFounder-led
Retail-focused
Beirut, Lebanon
Retail-focused
Beirut, Lebanon
01
Our story
One company. Two complementary perspectives.
We built A+ Team to close the distance between ambition and execution.
Founded by retail professionals Ahmad and Amer, A+ Team combines complementary expertise across brand, people, management and operations.
Both founders remain closely involved in every engagement. That means clients receive direct access to senior thinking, clear accountability and recommendations shaped by what actually happens in stores, teams and day-to-day operations.
AhmadCo-founder
AmerCo-founder
Two perspectives connected by one standard: work that is thoughtful, commercially grounded and ready to be applied.
Where we are goingClear direction.
Clear direction.
Built to last.
To transform retail businesses through stronger systems, sharper strategy, better customer experiences and practical capability.
What we do todayDigital learning, validated certifications, international collaboration and useful branded tools for retail operations.
Future development03How we workPrinciples before
Principles before
promises.
Our standards are not presentation language. They shape how we think, advise and remain accountable to every client.
Professionalism
Care, discretion and rigor shape every recommendation, conversation and deliverable.
Purposeful innovation
We bring fresh thinking without losing sight of commercial reality or practical execution.
Honest partnership
Direct counsel, shared accountability and a relationship built without unnecessary theatre.
Measurable excellence
Our work is designed to create progress that can be seen, sustained and built upon.